Rattle raises $26M to bring legacy systems on modern apps

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San Francisco-based Rattle, a company that provides a revenue orchestration platform to help business reps lead more productive and predictable sales cycles, today announced that it has raised $26 million in a series funding round. TO.

Even after years of development, user interface and usability issues continue to plague CRM users around the world. Most platforms offer a cluttered experience, which results in reps spending a lot of time figuring out what to do or not using the tool as expected. There is also a huge communication gap that prevents managers from keeping abreast of what is happening in real time.

“We all use very intuitive apps in our personal lives (think Instagram, Lyft, Spotify), but our work apps (Salesforce, Workday, JIRA, SAP and others) leave a lot to be desired in terms of usability and user interface,” Sahil Aggarwal, the CEO of Rattle, told VentureBeat.

Rattle Integration

Rattle solves these challenges by turning modern communication channels into the new CRM interface. This means that companies using the company platform can make any custom object or field that exists within Salesforce, Jira, Hubspot, or any other major instance of CRM accessible within Slack or Microsoft Teams.

“It eliminates the painful data entry process of enterprise go-to-market systems and simplifies work by not only making data accessible, but also proactively delivering important data to users in the places where they work.” more (Slack and MS Teams),” said Aggarwal. .

“Usually, a user can set up our platform in a matter of minutes using our one-click integrations and no-code platform. Organizations don’t have to go through change management as there is no new system to learn and they can start seeing ROI on the same day,” he added.

According to the company, reps using this solution can save 4 hours per week. For example, a rep can be notified of an upcoming client meeting, with full Salesforce information on the context/stage of the call, the size of the deal, and more. As the call goes through, they can record important details in Slack, saving you the hassle of going to third-party apps or services. And once it’s done, they can use notes to update deal information (size, close date, or any other parameter) in Salesforce via Slack.

Managers, on the other hand, are notified about all important changes in real time, meaning they can not only keep tabs on things, but also push for better results.

Rattle already claims to have acquired over 100 clients, including Miro, ClickUp, Rippling, Front, and Clearbit, with over 4,000 daily active users. The company’s revenues have multiplied by ten in the last year.

plan ahead

With this round, led by Insight Partners, the company will focus on growing its engineering and marketing teams and expanding the platform ecosystem by creating more integrations. Currently supports or plans to support Salesforce, Marketo, Zendesk, Jira, Hubspot, Salesloft, Gainsight, and Outreach.

In the integration platform as a service (iPaaS) space, Rattle goes up against Zapier, Workato, and Tray. However, the CEO says they stand out as the only purpose-built offering for connecting messaging apps with business software.

“Other iPaaS platforms are generic connectors between two applications. This means that the Rattle integration is not only much more comprehensive and solves all use cases, but also much easier for the end user to build and maintain,” he said.

Globally, the iPaaS market is expected to grow from $2.5 billion in 2020 to $23.78 billion in 2028.

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