Gaming agency Loaded raises $20M in funding, promotes new CEO

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Gaming firm Loaded, which represents various streamers and content creators, announced that it has raised $20 million in funding for its new expansion. As part of his new growth, he is also promoting several members of his staff to senior positions. Josh Swartz, formerly the company’s COO, is now CEO and Bridget Davidson is now president of its Talent division.

The company intends to use the funds to further expand its roster of talent and services. He recently signed streamers Myth, Doublelift, and Sydeon. It will invest in data and analytics tools and expand potential brand associations to include the metaverse and web3.

In addition to Swartz and Davidson, Loaded has also elevated co-founder Brandon Freytag to director of creator monetization and Niles Heron to director of communications and culture. It also hired Jeff Pabst as chief commercial officer and Paul Conroy as president of Loaded Ventures.

CEO Swartz said in a statement: “Since its inception, Loaded has supported the work of an incredible roster of talent who have been responsible for helping shape the future of gaming. Now, as non-endemic brands and companies look to engage with the gaming community, we can combine our deep subject matter experience, insights and relationships to improve and evolve the industry for everyone who wants to be a part of it. The funding from Coral Tree Partners allows us to target acquisitions in the game data and analytics sector, which will create new opportunities for all of our talent, brands and publisher clients.”


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Coral Tree Partners, a private equity firm, directed the financing. Alan Resnikoff and Henry Shapiro, partner and executive advisor to Coral Tree, respectively, have joined Loaded’s board of directors. Resnikoff said in a statement: “Loaded sits at the intersection of gaming and influencer marketing, two growth sectors we’ve been tracking for a long time. Loaded is particularly well positioned to capitalize on industry tailwinds in these sectors given its exceptional client list, strong management team and reputation for providing white glove service to both its clients and partners in the community. of games”.

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