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FaZe Clan is announcing a new slate of digital programming and content for Twitch. The organization with roots in esports is launching two innovative live streaming series developed specifically for and by Gen Z.
Bill McCullough and Nick Gibbs They are at the forefront of the two new projects. The group is also tapping Scott Tomlinson and Peter Tartaglia to serve as showrunners. Production companies Kids at Play and Mission Control Media join FaZe Clan’s in-house team for new shows.
“The Gen Z audience is incredibly unique – they are smart, intelligent and really know what they want. At FaZe we are developing original programming that starts with that knowledge and puts Gen Z at the center of our creativity,” said FaZe Clan’s Bill McCullough. “With the young pioneers of the internet and gaming communities as our creative compass, we can use our experience in the industry to push the boundaries and create franchises that resonate with young audiences on emerging platforms and beyond.”
New Twitch Shows
The first new show is titled unFaZed. It will feature a recurring cast and several special guest hosts. This new show is directed by Tomlinson and will premiere on June 2 on FaZe Clan’s Twitch channel. It will air on Thursdays at 3pm PST and will be three to four hours long.
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The show is the first variety franchise born out of internet culture. unFaZed will feature a collection of rotating and interchangeable segments, all broadcast live, some scripted, some unscripted. It will star some of the most well-known and culturally relevant digital creators, including FaZe members, streamers, YouTubers, and other social media stars. Each week, actors, musicians, athletes and more will join the rotating roster of internet celebrities.
The second new show is FaZe1: The Warehouse. It is a live reality competition that will be broadcast 24 hours a day for 15 days in a row, starting on May 5. The show focuses on the FaZe Clan Global Recruitment Challenge (currently ongoing). It will give viewers an uncensored, unedited and radically transparent look at the lives of the top 20 contestants.
After 15 days, the stream will go on hiatus until May 22, culminating in a final live event. At the end of the ending, FaZe Clan will name their new recruit. That winner will have the opportunity to officially join FaZe Clan. They will get a $1 million cryptocurrency signing bonus and a $250,000 brand endorsement deal.
They also receive a Nissan GT-R.
“The launch of these two series marks a new milestone for FaZe Clan. We have always been a content-first organization and we are very excited to raise the bar with this new roster and the first of its kind programming created specifically for Gen Z,” said FaZe Clan Head Lee Trink. “FaZe Clan has been a pioneer in gaming content for a long time, and in fact created the first content house, so we’re proud to lead the charge once again from our new studio at FaZe Warehouse. This is just another new beginning and we’re excited for fans to see what’s to come.”
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