Data.ai: How the app world has changed during the pandemic

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The last few years have been…something. Since the Covid lockdown in early 2020, much of the world has changed the way it operates. Supply chain restrictions and crippling inflation, as well as a pandemic, have kept people at home. Once you’ve done all your personal projects and watched all of Netflix, what’s left?

People are social creatures and crave interactions with other humans. So when he can’t spend time with his family and friends, he does the best thing he can do: use his phone to play games and stay connected. This new report from data.ai shows us how the average person spends their time on the phone.

Application usage across hours per day

When I was a kid, we were told that video games would rot our brains. They may have been right. But what would our parents do with the average daily hours spent on app metrics? It would probably be a disapproving silence.

Time spent on phones in apps has, for most markets, been steadily increasing for years. Indonesia ranks first for the first quarter of 2022, approaching the 6 hour daily mark, with Brazil right behind. South Korea and Mexico also hit the 5 hour mark, making the top 4 markets use apps at least 5 hours a day.

All of the top 12 markets spend more than 4 hours a day on their phones and have shown growth. China is the only outlier with a 10% decrease in time spent.

App downloads

Now that we’ve looked at the amount of time people spend on apps, let’s take a look at what they’re doing with their time.

Year after year, the top 4 apps remain the same. We always see Instagram, TikTok, Facebook and WhatsApp Messenger as the most popular apps all over the world. The only change we have on this particular chart is the inclusion of Snapchat in the #5 spot.

A notable inclusion in the competitive streaming video space is HBO Max which claims the No. 5 spot in the US. Going up against competitors like Disney+ and Netflix, HBO Max revealed that it has 46.8 million subscribers (including cable and streaming). ).

game downloads

Well here we are. Finally getting to the heart of the matter. Let’s take a look at the best games for the first quarter of 2022.

In the world market, we haven’t seen much change. Free Fire, Subway Surfers, Roblox, and Candy Crush Saga aren’t exactly new to the world. The only interesting inclusion, which you can also see tops the Data.ai Breakout Games list, is Merge & Fight.

In regional markets Wordle by Goldfinch Studios has had a fantastic few months. Between the popularity of Wordle, the play on words bought by the New York Times, Wordle by Goldfinch received a large influx of subsequent searches and downloads.

Featured apps and games

Released in January 2022, Merge & Fight, published by Homa Games, has been a huge success. In this game you merge dinosaurs to make tougher dinosaurs to face enemy monsters, dragons and other dinosaurs.

Another interesting inclusion was also released in January. Yu-Gi-Oh Master Duel was the #1 most downloaded game in Japan. The game, which is based on the popular Yu-Gi-Oh card game, also topped Japan’s breakout game download chart.

The Featured Apps table is full of apps that help people with their everyday lives or just stay connected. One app of interest, Locket Widget, appeared in the top 5 downloads for Q1 in the UK, US, France and Singapore. The application allows you to view photos of friends as a lock screen on your phone. If you can’t spend much time with your friends, at least you can see what they’re up to!

Otherwise, the Breakout Apps chart is mostly utilities and helpers. Among these are a number of private browsers, public work-from-home services, and tax applications.

For more insights and cool app graphics, check out data.ai.

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