Adjust Datascape offers advanced analytics for mobile app marketers

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The Adjust mobile marketing analytics platform today launched Adjust Datascape, an advanced analytics solution designed to deliver critical business and performance for mobile app marketers.

Adjust said you can capture business-critical key performance indicators (KPIs) and performance metrics more quickly and easily with Datascape. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real time, said CEO Simon “Bobby” Dussart, in an interview with VentureBeat. The idea is to make decisions faster.

Agility is more important than ever as application marketers are tasked with analyzing campaign data from an increasing number of sources and acting immediately.

“It’s a completely new analytics solution. We saw this need to provide a dashboard to a vendor working with dozens of spreadsheet tabs just to compare data from a previous period to the current period,” said Dusssart. “This is too much work for something that is so simple.”

He added: “So what we decided to build in last year was aggregate the data, link the data, be able to pivot, export, and especially visualize the data however you see fit. And the bottom line is if you’re an executive and you need to access that crucial KPI in a board meeting, or just your revenue, your earnings, and you need to do it in a split second. Or if you’re a data analyst, you need to understand how well your business is doing or how well your campaigns are performing. We created Datascape to answer these questions.”

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Adjust Datascape retention data.

Datascape helps solve this challenge by providing marketers with access to all their data from related network application programming interfaces (APIs), attributions, AppTrackingTransparency (ATT) consented installs, and SKAdNetwork (SKAN) campaigns. with Apple’s moves to prioritize privacy over targets. ads, in one place.

Adjust said this is a unique approach among mobile measurement partners.

“The success of a mobile app in this dynamic industry depends on smart and fast decision making,” said Dussart. “As an enterprise-ready solution, Adjust Datascape addresses the needs of marketers to easily see and analyze what’s working and what’s not, across multiple campaigns. Having this overview of their business performance and this level of insight, all in one place, allows marketers to streamline their strategy and focus on growth.”

With Datascape, marketers can customize dashboards and reports to visualize user growth and cohorts, summarize large data sets, and analyze SKAN data.

Datascape’s extended visualizations have been tested in the market and show promising results for Adjust’s clients, Dussart said.

“Datascape allows our team to have complete, centralized visibility into all of our campaigns and apps to analyze marketing results,” David Ribeiro, Voodoo’s head of growth, said in a statement. “In this way, our team can spot trends, easily compare performance to previous time periods, and act quickly and efficiently to implement changes to our strategy.”

Adjust Datascape ad spend view.

Dussart said that no one, from executives to data analysts, has time to sift through data that should be easily visualized. The product is based on feedback from the company’s top 100 customers who went through the Adjust beta.

“This is an evolution of the value we offer our customers,” said Dussart. “We want to provide data that advertisers can act on instantly. We have seen an evolution of what we do. Instead of just providing platform data, we give advertisers and marketers a number they can act on.”

Adjust said marketers can get performance marketing metrics at a glance, as well as a deeper view of more granular data when needed. They can also compare and contrast filters to see results across all apps, regardless of iOS or Android operating system.

Marketers can also use the SKAdNetwork dashboard to learn which user-directed campaigns purchased through Apple’s SKAN framework are driving the most installs.

Network, attribution, SKAdNetwork and ATT data side by side in different combinations, in a single view, Adjust said.
Monetization dashboard with complete visibility into earnings and revenue metrics across numerous partner integrations and data sources.

Even with Apple’s focus on privacy over targeted ads, mobile marketing isn’t going away, Dussart said.

“It’s stronger than ever and it’s evolving, and its measurement needs to evolve as well,” he said.

Advertisers are using more tools, more data sources, to understand how their campaigns are performing, he said.

“Our goal is to connect all the sources and show you these metrics so you don’t have to go looking for them,” he said.

Adjust has over 500 people working and is now part of AppLovin. The Adjust Datascape project was important to the team. The goal was to enable a new way of performing user acquisitions and measurements. That means taking the new tools Apple provided for its network and working them across the board.

Adjust the data landscape

Datascape’s extended visualizations have been tested in the market and show promising results for Adjust’s clients, Dussart said.

“Datascape allows our team to have complete, centralized visibility into all of our campaigns and apps to analyze marketing results,” David Ribeiro, Voodoo’s head of growth, said in a statement. “In this way, our team can spot trends, easily compare performance to previous time periods, and act quickly and efficiently to implement changes to our strategy.”

Dussart said that no one, from executives to data analysts, has time to sift through data that should be easily visualized. The product is based on feedback from the company’s top 100 customers who went through the Adjust beta.

“This is an evolution of the value we offer our customers,” said Dussart. “We want to provide data that advertisers can act on instantly. We have seen an evolution of what we do. Instead of just providing platform data, we give advertisers and marketers a number they can act on.”

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